Why Working with a HubSpot Solutions Partner Ensures the Best HubSpot Experience

February 12, 2021

The HubSpot CRM Platform has grown to become one of the most popular tools for  inbound marketing, sales, content, and customer service in the world. It’s also an important solution for RevOps. HubSpot currently has over 95,000 customers in 120 countries, and it integrates with many other popular solutions, including Salesforce. 

You can start using HubSpot on your own just by visiting the HubSpot website and signing up for the free version. But if you want to unlock everything HubSpot has to offer, you’re better off deploying it with the help of a HubSpot solutions partner like Aptitude 8. 

Here’s why.

A High Degree of Competence and Product Expertise

HubSpot is easy to pick up and start using if you’re already familiar with CRM products. But the HubSpot also provides customers with a full series of instructional courses covering how to use their product. They even offer certifications, which you can only earn by passing tests.

When you work with a HubSpot partner like Aptitude 8, you’re working with a company that has passed those tests and acquired those certifications. We have highly trained staff members who live and breathe HubSpot every day, and we have the credentials to prove it!

Best Practices from Work with Other Clients

HubSpot partners also have extensive experience working with other clients to deploy and draw value from the solution. At Aptitude 8, we know what works and what doesn’t with HubSpot thanks to our years of experience working with other HubSpot customers.

If you work with a HubSpot partner, you don’t have to pay regular fees while the agency tries to “figure out” how to use it and apply it to your business goals. We already know how to use the software. Our focus is on strategy and technical execution, so you can start seeing business value from your HubSpot investment quickly.

Access to Betas and Early Product Features

Being a HubSpot partner also comes with a lot of perks. For one, we get access to HubSpot’s new features first, and we can implement those new features into your company’s deployment of the product. HubSpot is constantly releasing new features based on their customers’ feedback, so you can expect useful updates to your software regularly.

To give yourself an idea of just how often HubSpot updates its software, go to the product updates page on the HubSpot website. Many of the company’s updates are fixes and tweaks to the interface, but they also add new features that can dramatically improve your strategy.

Occasionally, HubSpot will launch a beta or pilot program that eventually leads to a big update. One of the most recent major releases was HubSpot’s launch of the Service Hub in 2018. It added a whole new dimension to the software, and HubSpot partners and their clients were first in line to both try and use it.

Waive HubSpot Onboarding Fees

There are three key components to HubSpot. They are the Marketing Hub, the Sales Hub, and the Service Hub. Bundled together, these become the HubSpot Growth Suite. The “Professional” version of the HubSpot Growth Suite is a great deal, but you must pay HubSpot onboarding fees to bring it online.

This might be a well-known secret, but you can avoid the onboarding fees by working with an official HubSpot partner. HubSpot lets all their partners waive onboarding fees, so their clients can use that money for professional services instead.

Knowledge of Your Existing Tech Stack

Finally, working with a HubSpot partner to deploy the HubSpot product line means you get to work with a team that already knows your existing technology stack. It also means they understand where HubSpot fits in the entire software ecosystem.

At Aptitude 8, we love HubSpot, but it’s not the only technology we support. We also support Salesforce, Zapier, Webflow, and dozens of other tools. We can help you integrate what you already have into your HubSpot feature, or we can help you migrate to a new platform and integrate other tools you’ve been considering.

Even if you only want to use one or two features from HubSpot’s free version, it helps to integrate them alongside a certified HubSpot partner so you can get the most benefit from them.

Leverage Your HubSpot Solution with Aptitude 8

As HubSpot partners, Aptitude 8 is in a unique position to help you both deploy and use HubSpot. We’ve helped numerous clients integrate HubSpot into their existing technology stacks, enabling them to launch powerful sales and marketing campaigns with comprehensive reporting and attribution.

Contact us today to find out what it’s like to work with a true HubSpot partner.

Connor Jeffers

Connor is Aptitude 8's Founder and CEO. He has over a decade of experience steering companies Systems Orchestration, Digital Transformation, Revenue Operations, and Growth and while he now spends more time on client strategy than direct implementation, he loves nothing more than getting his hands dirty with data and testing new automations.